About Zenith Advisory
A Saskatoon advisory firm built by people who started from zero in Canada
We know what it's like to earn well and have no idea how money works here. That's why we started this firm.
Book a free 30-minute call Meet the advisors
Why we started Zenith
From the founder
I arrived in Canada with a strong career behind me and no idea how money worked here. RRSP, TFSA, RESP, incorporation, critical illness coverage: everyone used the words, nobody explained them. I made the mistakes most newcomers make, and I paid for them in tax and in years.
When I became an advisor, I kept meeting people in exactly that position. Good earners, often professionals, with no structure at all. Families unprotected. Corporations with cash sitting in a bank account. And advisors who had sold them a product and disappeared.
Zenith exists to be the opposite of that. You get a plan you can read, in words you understand, from people who have sat where you're sitting. "Zenith" means the highest point. That is where we want your money to go.
Reynolds Edokpayi
Founder and Lead Financial Advisor
How we work
Five things you can hold us to
Independent
We represent several of Canada's major financial institutions and recommend what fits you, not what fits us.
Plain language
If you don't understand a recommendation, we haven't finished explaining it.
No bill for advice
Planning, reviews and the first call cost you nothing out of pocket. How we're paid.
Licensed and regulated
Every advisor holds the licences required in the provinces they serve.
Here for the long run
We review your plan every year, not just when you buy something.
Planning first
We start with where you are and where you want to be. Products, if any, come last and only where the plan needs them.
Key facts
Zenith Advisory Inc. at a glance
| Legal name | Zenith Advisory Inc. |
|---|---|
| What we do | Independent financial planning for professionals, incorporated business owners and families |
| Founded by | Reynolds Edokpayi |
| Head office | Unit 301, 39 23rd Street East, Saskatoon, Saskatchewan, S7K 0H6 |
| Serves | Clients across Canada, in person in Saskatoon and by video |
| Advisors licensed in | Saskatchewan, Alberta and Ontario |
| Cost to clients | No out-of-pocket fee for planning, reviews or advice |
| Phone | 1 (800) 647-8656 |
| info@zenithadvisoryinc.com | |
| Physician division | ZAI Wealth Management, zaiwealth.ca |
Where we are
Downtown Saskatoon, or your screen
Unit 301, 39 23rd Street East
Saskatoon, SK S7K 0H6
1 (800) 647-8656
info@zenithadvisoryinc.com
In person in Saskatoon. By video anywhere in Canada, including evenings by request.
Common questions
Questions people ask us
Is Zenith Advisory independent?
Yes. Zenith Advisory represents several of Canada's major financial institutions rather than one, so its advisors can recommend what fits each client.
Where is your office?
Unit 301, 39 23rd Street East, Saskatoon, Saskatchewan, S7K 0H6, in downtown Saskatoon. Video meetings are available for clients anywhere in Canada.
Do you only work with people in Saskatchewan?
No. Our advisors are licensed in Saskatchewan, Alberta and Ontario, and meet clients across Canada by video.
Are your advisors licensed?
Yes. Each advisor holds the licences required in the provinces they serve, including the LLQP life licence.
Get started
Your next step is a 30-minute conversation
- Book your free call. 30 minutes, no prep, no obligation.
- Get your written plan. Where you are, where you're going, and exactly what to do, in one document you can read.
- Put it to work. We implement it with you and review it every year.